When you see a flyer in your mailbox, what’s your first reaction? It probably depends on whether it captures your attention for even a moment. A flyer without a photo or graphics is pretty plain Jane. There’s nothing to induce you to give it a second look. There it goes, directly into the round file. On the other hand, if you reach into your mailbox and pull out a flyer with an intriguing photo or graphic, you’re likely to give it at least a brief look. When considered from the consumer’s point of view, creating flyers must be done with finesse and forethought. Otherwise, you’re just wasting time and money. Let’s look at the points you should consider prior to creating flyers.
10-22-2008